ABOUT US
Blueprint Digital Agency
At Blueprint Digital Agency, we don’t just market — we build systems that grow your business.
ABOUT US
Blueprint Digital Agency
At Blueprint Digital Agency, we are passionate about helping businesses thrive in the ever-evolving digital landscape. Our founder, a highly experienced marketing professional with over 25 years in the industry, brings a wealth of knowledge and proven success to the table.
Experience that Drives Results
With over 25 years in the industry we’ve worked across sectors including cosmetic medicine, legal services, healthcare, home services, agriculture, retail, education, and more — delivering measurable results across every campaign.
Marketing Expertise You Can Trust
We are now dedicated to empowering other professionals and business owners through strategic marketing consulting. We help you establish, refine, and build a comprehensive marketing mix tailored to your specific needs. This mix allows you to not only compete but thrive within your industry.
SEO: Reaching the Top
Our expertise in Search Engine Optimization (SEO) is extensive. We have a proven track record of propelling websites to the coveted top 3 positions on Google organic search for a wide range of relevant keywords. This ensures your business is seen by the right audience at the right time.
Paid Advertising: Amplifying Your Reach
We possess the knowledge and tools to optimise your Google Ads campaigns for immediate top 3 rankings. Additionally, we can significantly improve your Google My Business ranking, placing you within the top 3 positions where a staggering 80% of customer engagement occurs.
Social Media Strategies: Building Connections
We create impactful Facebook advertising strategies that drive engagement and conversions. Furthermore, we leverage a unique, and highly effective, approach to LinkedIn marketing, helping you achieve exceptional results on this key platform.
Partner with Blueprint Digital Agency
Let us be your marketing success partner. Contact us today to discuss your specific needs and unlock the full potential of your business.
Founded by Karin Bailey, a marketing strategist with over 25 years of experience, we’ve evolved with the industry to give our clients what they really need: more time, more qualified leads, and more growth — without more overwhelm.
From early days in tourism and property marketing to managing the marketing for one of Queensland’s most successful cosmetic skin clinics, Karin has worked across industries and business sizes. In 2013, she launched Blueprint to help other professionals and business owners take control of their marketing — and win.
Karin Bailey
B.Soc.Sc.Hons. Marketing
& Advertising Management.
Our Principal Lead Generation Specialist, Karin Bailey, has an Honours Degree in Marketing and Advertising Management and has been working in the industry for nearly 25 years. She began work in Tourism Marketing, then moved on to Property Investment Marketing in 2009 and later started a business as a Marketing Consultant in 2013. She has worked with a range of businesses including Cosmetic Medicine Clinics, Hardware Stores, Specialist Doctors, Agriculture Businesses, Photographers, Stationery Stores, Pool Maintenance Companies, Tutors, Hairdressers and Home-based Businesses.
More recently Karin specialised in lead generation, responding to the increased demand among her clients for a more targeted approach to client acquisition, leveraging our technology to bring them the one thing that matters most: MORE PROFITS.
Karin Bailey
B.Soc.Sc.Hons. Marketing
& Advertising Management.
We’re a growth partner for businesses who want:
More bookings without chasing leads
Smart follow-up that works automatically
Centralised systems that make life easier
More profit, less guesswork
We blend classic marketing strategy with the latest AI tools and automation platforms (like GoHighLevel) to create all-in-one systems that attract, nurture, and convert leads — even while you sleep.
This isn’t about hacks or hype. It’s about smart systems designed to work for real businesses like yours.
✔️ Proven track record of results across industries
✔️ 25+ years of experience in real-world marketing
✔️ Automation-first approach to save time and increase conversions
✔️ Customised strategies, not cookie-cutter templates
✔️ Real support, real people, real growth
Ready to grow without the chaos?
Book a free strategy session and let us show you what’s possible with AI-powered marketing and automation.
Karin has worked with Cosmetic Elegance Clinic for a period of nine years, developing our website and managing our digital marketing portfolio. During this time, our presence on Google and Facebook have continually achieved high rankings. Karin is competent, knowledgeable and experienced, and stays up-to-date with the ever-changing marketing field.
Dr Eddie Roos
Medical Director
Cosmetic Elegance Clinic
Life’s a Painting has had amazing growth over the past years. We attribute much of this success to the valuable support and professional approach Karin Bailey has given, though marketing and website strategies implemented. These include search engine outcomes as well as design. Thank you Karin!!!
Geraldine Phillips
Owner & Tutor
Life's a Painting Tutoring
Karin created a well-designed, functional website that is easy to navigate, optimised for mobile phones and tablets. Within months it ranked on the first page of Google and has brought in good business to our company. Karin also set up our Google portfolio which has boosted our online presence. She is efficient and resourceful and takes pride in her work. We can recommend her to prospective clients.
Gary Campbell
Aritas Irrigation Solutions
Owner & Irrigation Consultant
⭐⭐⭐⭐⭐
Blueprint Digital Agency has been exceptionally helpful, in all areas of marketing for me. Karin's persistence, advice, motivation, kindness, patience and above all knowledge is exceptional.
If you want results with fresh ideas, attention to detail and excellent customer relations, Karin at Blueprint Digital Agency, is the person for you.
Debra Lendrum
Director
Appletree Beauty Studio
⭐⭐⭐⭐⭐
Karin couldn't be more professional and helpful. She is so easy to deal with and talk to. Karin designed a wonderful and practical website for our business. She has continued to help me long after the set up with anything I may be having trouble with. Karin has been a life saver for me and we recommend her highly.
Peter & Bernadette Radnedge
Owner
FarmFreshVegDirect
⭐⭐⭐⭐⭐
We highly recommend Blueprint Digital Agency as there is a high level of proficiency in digital marketing and lead generation. Professional, friendly and comprehensive knowledge makes for a wonderful experience!
LET’S GET STARTED