ABOUT US
Blueprint Digital Agency
At Blueprint Digital Agency, we are passionate about helping businesses thrive in the ever-evolving digital landscape. Our founder, a highly experienced marketing professional with over 25 years in the industry, brings a wealth of knowledge and proven success to the table.
Experience that Drives Results
With over 25 years in the industry we’ve worked across sectors including cosmetic medicine, legal services, healthcare, home services, agriculture, retail, education, and more — delivering measurable results across every campaign.
Marketing Expertise You Can Trust
We are now dedicated to empowering other professionals and business owners through strategic marketing consulting. We help you establish, refine, and build a comprehensive marketing mix tailored to your specific needs. This mix allows you to not only compete but thrive within your industry.
SEO: Reaching the Top
Our expertise in Search Engine Optimization (SEO) is extensive. We have a proven track record of propelling websites to the coveted top 3 positions on Google organic search for a wide range of relevant keywords. This ensures your business is seen by the right audience at the right time.
Paid Advertising: Amplifying Your Reach
We possess the knowledge and tools to optimise your Google Ads campaigns for immediate top 3 rankings. Additionally, we can significantly improve your Google My Business ranking, placing you within the top 3 positions where a staggering 80% of customer engagement occurs.
Social Media Strategies: Building Connections
We create impactful Facebook advertising strategies that drive engagement and conversions. Furthermore, we leverage a unique, and highly effective, approach to LinkedIn marketing, helping you achieve exceptional results on this key platform.
Partner with Blueprint Digital Agency
Let us be your marketing success partner. Contact us today to discuss your specific needs and unlock the full potential of your business.
Our Principal Lead Generation Specialist, Karin Bailey, has an Honours Degree in Marketing and Advertising Management and has been working in the industry for nearly 25 years. She began work in Tourism Marketing, then moved on to Property Investment Marketing in 2009 and later started a business as a Marketing Consultant in 2013. She has worked with a range of businesses including Cosmetic Medicine Clinics, Hardware Stores, Specialist Doctors, Agriculture Businesses, Photographers, Stationery Stores, Pool Maintenance Companies, Tutors, Hairdressers and Home-based Businesses.
More recently Karin specialised in lead generation, responding to the increased demand among her clients for a more targeted approach to client acquisition, leveraging our technology to bring them the one thing that matters most: MORE PROFITS.
Karin Bailey
B.Soc.Sc.Hons. Marketing
& Advertising Management.
Blueprint Digital Agency helps businesses grow by combining smart websites, SEO, AEO (Answer Engine Optimisation), GEO (Local SEO), marketing automation, and lead funnels. We create systems that get you found online and turn visitors into leads and customers.
Unlike traditional agencies, we focus on future-proof marketing. That means optimising for Google and Bing, but also for AI engines like ChatGPT, voice assistants like Siri and Alexa, and local “near me” searches. Our approach ensures your business is visible everywhere customers are searching today.
We work with a wide range of industries, including professional services, healthcare, trades, retail, hospitality, and local businesses. Our systems are adaptable to any business that needs more leads, better online visibility, and streamlined marketing.
SEO (Search Engine Optimisation) helps you rank on Google and Bing.
AEO (Answer Engine Optimisation) gets your business into AI-generated answers, like ChatGPT, Google AI Overviews, and Bing Copilot.
GEO (Local SEO) makes sure you appear in local searches, maps, and “near me” results. Together, they make your business unmissable online.
AEO works by structuring your website content so that AI engines can understand and feature it in direct answers. This increases your chances of being the brand mentioned when customers ask AI assistants questions about your industry or services.
GEO is Local SEO. It optimises your Google Business Profile, local keywords, and location-based content so that your business shows up in local intent searches like “plumber near me” or “psychologist Brisbane.” This makes it easier for nearby customers to find and contact you.
Most businesses start seeing improvements in visibility within 3 months, with stronger results at 6–12 months. AEO and GEO can sometimes deliver quicker wins, especially in less competitive local markets.
Our websites are designed to turn visitors into leads and customers. We use clear calls-to-action, simple navigation, mobile-first design, fast load speeds, and integrated lead forms or booking systems — so every site is built to generate results, not just look good.
Yes. We can redesign your current site, add SEO, AEO, and GEO improvements, and host it on reliable, secure servers. We also integrate automation tools so your website works as a lead-generating system.
Marketing automation handles repetitive tasks like email follow-ups, lead nurturing, review requests, and appointment scheduling. This means you capture more leads and convert them into customers — without extra admin work.
A marketing funnel is a step-by-step process that guides potential customers from awareness to action. For example: ads or SEO bring visitors → a landing page collects their details → automated follow-up builds trust → the lead becomes a paying customer.
We set up systems that automatically request reviews from happy customers, publish them on Google, Facebook, or industry sites, and alert you to negative feedback. This improves your reputation, trust, and local search rankings.
Yes. We create and manage targeted ad campaigns across Facebook, Instagram, Google Ads, and YouTube. Each campaign is designed to maximise ROI and bring in quality leads — not just clicks.
Yes, we work with businesses nationwide, but we specialise in helping local businesses in Toowoomba, Brisbane, Gold Coast, Sydney, and Melbourne improve their local and online visibility.
Getting started is simple: book a free consultation with us. We’ll discuss your goals, audit your current digital presence, and create a tailored plan that combines SEO, AEO, GEO, automation, and smart website strategies to grow your business.